The aim for our project is to create a universal children’s brand that appeals to those folk that are still able in todays modern world to hold on tight to good old fashioned virtues and ideals and who believe firmly that children deserve to be encouraged to hang on as long as possible to the magic of a childhood, where anything and everything is still thought possible, where dreams and aspirations are achievable and wishes are granted to those that truly deserve and ask for them and each one of us really does have a comforting fairy godmother to guide and help us through the sometimes painful passage of growing up!
Mrs Dumpling is the purveyor of wishes, where as Father Christmas is the provider of Christmas wishes Mrs Dumpling is the wish giver for all seasons!, herself once a victim of despair, she knows full well the hurt and heartache that shattered dreams can bring and her mission with the help of her staff (including a magic spoon, two gingerbread men and numerous dumpling dolls) is to help create a wholesome world where hurt and pain can be soothed and shared, where wrongs can be righted and wishes and dreams are still encouraged and granted.
A world that is universally attainable to all, no matter what creed colour or persuasion the only entry qualification being an unfailing belief in the magic of dreams!